Premier Online Baby Boutique

The inspiration for our children’s clothing shop began when I started my first job at one of the major SA Retail Head office in the late 90’s. Quality and comfort are paramount in decision making of what we want to offer to our customers. Baby & I – Baby Essentials and Gift Shop stocks everything expecting parents(and new parents) need to get them started in the new exciting chapter of their life. 

At Baby & I, we want to create a shopping lifestyle for parents and their little angels.

As a Premium Online Baby Boutique, Baby & I, focuses on offering exceptional baby essential products with attention to detail and providing quality items. Our trained service staff will be happy to assist you. Together we will find the perfect baby items for your needs. We will help guide you through all the available product choices, ensuring you select the right products and brands for your lifestyle.


We offer a Baby Gift Registry Service, so that your friends and family can shop for you anytime or anywhere.

Shop with us Online

Baby & I offer an exclusive online shopping experience.
Customer satisfaction is what we are all about, our friendly staff is always available to answer questions regarding our variety of products.
We are thrilled that you discovered our brand. Thank you to the magic technology we are able to connect to customers. Thank you for taking the time and we hope that you will stay awhile to discover and get excited by our brand with big dreams.

Any questions? Please use the Pink Chat function at the bottom of your screen to contact us via email or WhatsApp.

You can shop for these essentials:
Clothing • Accessories • Gifts for babies, Toddlers and Kids • Nursery Furniture & bedding • Stroller & Travel Systems (Prams and Car Seats etc.)

Online Baby Boutique