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Premier Baby Boutique in Johannesburg

SHOP WITH BABY AND I ONLINE

Come explore all we have to offer and be inspired by our product range, service and quality.

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Premier Baby Boutique in Johannesburg

CREATE YOUR OWN GIFT REGISTRY

Share your registry with friends & family or use it to keep track of everything you need for that special little one!

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Premier Baby Boutique

in Johannesburg

Baby & I, in Melrose Arch occupies a unique position in the South African baby and children’s industry by providing the world’s premier shopping experience for expectant and new parents.

Baby Essential and Gift Shop melrose arch

In Store...

We focus on offering exceptional essential baby products and brands with attention to detail and providing quality items. 

Our trained service staff will be happy to assist you. Together we will find the perfect baby items for your needs. 

We will help guide you through all the product choices available, making sure you select the right products and brands for your lifestyle.

On Line

We offer premium brands and products available at your fingertips 24 hours a day. 

Can’t sleep due to baby kicking? 

You can set up your gift registry anytime, anywhere. Fill the registry with your favourite baby products.

Your family and friends can have access to your registry anytime, anywhere, order and we will deliver to your door.